THE VISUALIZATION OF TRAVEL PRODUCTS IN WEB RESOURCES

Abstract

The article presents the results of stylistic analysis of the tour poster and digital media. Relevance of the topic lies in the growing use of computer technology in advertising. New tools for creating shapes and images, new tools and operations for color-tonal resolution of objects have appeared. A fundamentally new type of communication has acquired its own meanings and images. The subject of the study is the advertising of cruises XX – II decade of XXI century and visualization of the tourist product in web resources. The value of scientific work lies in the theoretical generalization of the development of tourist advertising from the standpoint of visual aesthetics. To achieve this goal, a number of scientific methods were used: system-structural, sociocultural, and comparative.

The author emphasizes that tourist advertising should have regional imagery, attractiveness, concise and clear disclosure of the characteristics of the tourist service, original composition, non-standard perspective, contrast and harmonious color scheme, ensuring the functionality of each appeal. Electronic advertising (web site, animation project, commercial, Internet banner, presentation) is the result of the implementation of creative, technological and organizational components of design activities to meet public information needs. The obtained scientific results deepen the idea of graphics, generalize its communicative and art-aesthetic aspects, allow the identification of new factors of education at the conceptual and prognostic level, and provide insight into the current state of cruise tourism advertising, including its possible combination with cultural, environmental, recreational, religious, or gastronomic, and the use of the aesthetic potential of nature will promote the development of creative thinking of future professionals, and improve the visual info space also.