FEATURES OF ENVIRONMENTAL MARKETING IN INLAND WATER TRANSPORT
Keywords:
inland water transport, ecological marketing, marketing environment, market of ecological goods (services)Abstract
With the entry into force of the Law «On Inland Water Transport», the development of a modern infrastructure of inland waterways with an ecological fleet is of particular importance. Although inland water transport is considered one of the cleanest types of transport, the deterioration of the environment leads to increased requirements for emissions of harmful substances to the atmosphere and water environment from ships, to the development of inland waterways, to the training environmentally conscious crews. Environmental marketing on inland water transport should play a significant role in this process.
The article considers types of environmental marketing for various objects of inland water transport. Attention is paid to the environmental competence of industry specialists.
